Popular Vehicles & Services (PVS) is one of the largest and most diversified auto dealers in India, with a presence in various segments of the automotive industry, such as passenger cars, two-wheelers, commercial vehicles, electric vehicles, construction equipment, and used cars. PVS is also a leading dealer for Maruti Suzuki, the largest car manufacturer in India, with a market share of over 50%. In this blog, we will explore some of the competitive strengths of PVS that make it a preferred choice for customers and investors.

1. Wide network and customer reach: PVS has a wide network of 113 outlets across Kerala, Tamil Nadu, Karnataka, and Andhra Pradesh, covering both urban and rural markets. PVS offers sales, service, spare parts, accessories, insurance, finance, exchange, and driving school facilities under one roof. PVS also has a strong online presence and digital capabilities to cater to the changing preferences of customers. PVS sells over 70,000 new vehicles and 25,000 used vehicles annually and services over 1 million vehicles.

2. Diversified portfolio and product mix: PVS has a diversified portfolio of products and services that cater to different segments and needs of customers. PVS deals with passenger cars from Maruti Suzuki, Hyundai, Toyota, and Lexus; two-wheelers from Bajaj, KTM, and Harley Davidson; commercial vehicles from Tata Motors and Eicher; electric vehicles from Ather Energy and Mahindra Electric; and construction equipment from JCB. PVS also offers pre-owned cars from various brands through its U Trust and H Promise divisions. PVS has a balanced product mix of entry-level, mid-range, premium, and luxury vehicles that help it to tap into different customer segments and price points.

3. Strong brand equity and customer loyalty: PVS has a strong brand equity and customer loyalty that stems from its long association with Maruti Suzuki and other reputed brands. PVS has been a dealer for Maruti Suzuki since 1983 and has won several awards and accolades for its performance and customer satisfaction. PVS has also established itself as a trusted and reliable partner for other brands that it represents. PVS has a loyal customer base that spans across generations and geographies. PVS has a high retention rate of over 80% for its new car customers and over 90% for its service customers.

4. Experienced management and skilled workforce: PVS has an experienced management team and a skilled workforce that have been instrumental in driving its growth and profitability. PVS is led by Mr. Saju K Thomas, who belongs to the well-known Kuttukaran family that has been in the automobile industry for over six decades. Mr. Thomas has been the Managing Director of PVS since 1983 and has been instrumental in diversifying its portfolio and expanding its network. PVS also has a professional team of over 6,000 employees who are trained and certified by the respective OEMs. PVS invests heavily in training and development of its employees to ensure quality service and customer satisfaction.

5. Robust financial performance and growth prospects: PVS has a robust financial performance and growth prospects that reflect its competitive strengths and market position. PVS has a revenue of over Rs 3,000 crore and a profit after tax of over Rs 100 crore for the financial year 2020-21. PVS has a healthy balance sheet with low debt and high liquidity. PVS also has a strong cash flow generation from its operations that enables it to invest in new opportunities and expansion plans. PVS is well-positioned to leverage the growth potential of the Indian automotive industry, which is expected to recover from the impact of the pandemic and grow at a CAGR of over 10% in the next five years.