• Goal planning tools:  Zerodha offers basic goal planning tools to help you estimate the investment amount needed to achieve your financial goals.

• Curated mutual fund collections: Groww goes beyond just providing a wide range of options. They curate collections of mutual funds based on various themes, investment goals, and risk profiles.

• Zero commission fees: Upstox charges no commission fees for investing in direct mutual funds on their platform. This translates to potentially higher returns for you compared to regular plans with distributor fees.

• Mutual Funds offered without any hidden charges and 0% commissions. 

• Smart Investment Plans:  5paisa offers pre-curated baskets of mutual funds targeting specific investment goals or themes. This can be helpful for beginners who are unsure about individual fund selection.

• Customers can invest in direct mutual funds avoiding paying commissions. 

• Convenient and user-friendly platform for investors to invest in mutual funds more easily and quickly.

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• Provides free Mutual Fund monitoring. 

• Commission-free direct mutual funds: Invest directly with the fund house, eliminating distributor commissions and lowering expense ratios.

• Free access to US Stocks and ETFs:  While the core focus is mutual funds, HDFC Sky offers access to invest in US Stocks and ETFs, allowing for further diversification beyond Indian markets (charges may apply for US stock trading).

• WealthBaskets: ShareMarket offers pre-curated stocks or mutual funds baskets targeting specific investment goals or themes. This can be helpful for beginners who are unsure about individual fund selection.