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Popular Vehicles & Services Limited IPO Review

Popular Vehicles & Services Limited IPO

Popular Vehicles and Services Limited, a renowned name in the automotive sector, traces its origins back to the vibrant city of Kochi. The company was founded by a visionary promoter family with a passion for automobiles. Their journey began in the year 1983, intending to provide high-quality vehicles and exceptional service to the people of Kerala. The inception of Popular Vehicles and Services Limited was fueled by the need to create a reliable and trustworthy vehicle dealership that could cater to the growing demand for automobiles in the region.

It was the vision of the late Mr. K. P. Paul, who foresaw the potential of an organized automotive service sector in a rapidly modernizing India.

The business started with a simple yet profound purpose: to provide high-quality vehicles and unparalleled services to the burgeoning middle class of India. This vision was rooted in the belief that access to reliable transportation could significantly enhance the quality of life and economic productivity of individuals and businesses alike.

Over the years, Popular Vehicles and Services Limited has expanded its footprint across various cities, evolving from a single dealership to a conglomerate with diversified interests in automotive sales, services, and financing. The company's history is embellished with milestones that reflect its commitment to excellence and customer satisfaction.

As we look back at the journey of Popular Vehicles and Services Limited, we are reminded of the resilience and adaptability that have been the cornerstones of its success. From its city of origin to its nationwide presence today, the company continues to drive forward with innovation and integrity at its core.

Competitive Strengths

Popular Vehicles and Services Limited (Popular) has carved a niche for itself in the competitive Indian automobile dealership landscape. Here's a deeper dive into the strengths that fuel their success:

Revenue, Sales, and Profit

PVSL has consistently demonstrated strong financial performance with a steady increase in revenue year over the years. This growth trajectory highlights the company's ability to expand its market share and customer base effectively.

For the fiscal year that ended in March of FY23, the company reported a rise in net profit of ₹64.07 crore, or a 90.3% increase. Revenue increased from ₹3,484.20cr in FY22 to ₹4,892.63cr in FY23. The operating margin was under pressure, too, as it dropped from 4.6% to 4.45% in the prior year. With ₹2,835 crore in revenue, the net profit for the half of FY24 ended in September was ₹40 crore.

By maintaining a balance between cost-effective production and premium pricing strategies, PVSL maximizes its profitability.

Distribution Network and Geographic Reach

Popular Vehicles and Services Limited, a renowned automotive dealership in India, boasts an extensive distribution network and a wide geographical reach that spans several states. With a strong presence in Kerala, Tamil Nadu, Karnataka, and Maharashtra, the company offers a diverse range of vehicles from various esteemed manufacturers. Their showrooms and service centers are strategically located in major cities and towns, ensuring accessibility and convenience for customers. The company's commitment to providing high-quality vehicles and exceptional service has cemented its reputation as a trusted name in the automotive industry.

Unique Features

Popular Vehicles and Services Limited is renowned for its exceptional range of high-quality vehicles, catering to a diverse clientele with varying needs. The company stands out for its commitment to sustainability, offering a selection of eco-friendly vehicles that combine efficiency with environmental responsibility. Their after-sales service is exemplary, providing customers with comprehensive support and maintenance services. Additionally, the firm's innovative use of technology enhances the driving experience, ensuring safety and convenience for all users. With a focus on customer satisfaction, Popular Vehicles and Services Limited continues to be a leader in the automotive industry.

Investment in Research and Development

Popular Vehicles and Services Limited has consistently prioritized investment in research and development (R&D), recognizing it as a crucial driver of innovation and market competitiveness. Their strategic allocation of resources towards R&D has enabled the development of cutting-edge technologies, enhancing the performance, safety, and environmental sustainability of their vehicle lineup. This commitment to R&D not only reflects their dedication to technological advancement but also demonstrates a forward-thinking approach to addressing the evolving needs and challenges of modern transportation.

IPO: Initial Public Offering

An Initial Public Offering (IPO) is a significant milestone for a company. It refers to the process where a privately held company becomes publicly traded by offering its shares to the public for the first time. An IPO allows a company to raise capital from public investors. The funds raised can be used for various purposes such as expansion, paying off debt, or improving infrastructure. Going public increases a company's visibility and credibility, potentially leading to more business opportunities.

The Initial Public Offering (IPO) process is a pivotal moment for a company, marking its transition from private to public. This journey begins with the company appointing investment bankers, who conduct due diligence to evaluate the company's worth and determine the IPO price range. Following this, the company files a registration statement with the Securities and Exchange Board Of India (SEBI), which includes the prospectus - a detailed financial report.

Once the SEBI reviews and approves the registration, the company embarks on a roadshow to pitch potential investors. After gauging investor interest, the final IPO price is set. On the IPO day, shares are made available to the public on stock exchanges, and the company raises capital by selling its shares. Post-IPO, the company must adhere to stringent reporting requirements and is scrutinized by public shareholders.

Popular Vehicles and Services Limited IPO

  • Issue Date: The issue date of an IPO refers to the specific date on which the shares of a company are issued to the investors who have subscribed to the IPO. This is the date when the company officially allocates shares to its subscribers. (March 12, 2024 to March 14, 2024).

  • Listing Date: The "listing date" is when these shares are first traded on a stock exchange. This marks the beginning of public trading, allowing all market participants to buy and sell the company's shares.(Date not mentioned).

  • Face Value of Shares: The face value of shares is the nominal value of a stock that is determined by the issuer at the time of issuing the shares. It is usually a small amount, that does not reflect the actual market value of the shares. The face value of shares is used to calculate the accounting value of a company's equity, as well as the dividend payments and the par value of bonds. ( IPO Face Value: INR 2 per share).

  • Price Band: A price band of an IPO is the range of prices within which the investors can bid for the shares of a company that is going public. The price band is set by the issuer and the lead managers of the IPO, based on various factors such as the demand and supply of the shares, the financial performance and valuation of the company, and the market conditions. (IPO Price: INR 280 to INR 295 per share).

  • Lot Size: Lot size refers to the minimum number of shares an investor can purchase in an Initial Public Offering (IPO). It is determined by the company going public and is a way to standardize the number of shares offered to investors. (Lot Size: 50 Shares).

  • Total Issue Size: Total issue size is the total value of shares a company plans to sell during its IPO. It is calculated by multiplying the number of shares offered by the price per share. The total issue size gives investors an idea of the scale of the IPO and the potential market capitalization of the company post-IPO. [Total Issue Size: 20,391,651 shares (aggregating up to ₹601.55 Cr)].

  • Fresh Issue: Fresh issue in an IPO refers to the new shares a company creates and sells to the public for the first time during the offering. This is the primary way a company raises capital through an IPO. The money raised from the fresh issue is used for various purposes as outlined in the company's prospectus, such as funding expansion plans, repaying debt, or investing in research and development. (Fresh Issue: 8,474,576 shares (aggregating up to INR 250 Cr)).

  • Offer for Sale: The offer for sale, which is the amount and type of shares that the company is selling to the public. The offer for sale can be either primary or secondary, or a combination of both. A primary offer for sale means that the company is issuing new shares and raising fresh capital. A secondary offer for sale means that the existing shareholders are selling their shares and receiving the proceeds. A combination offer for sale means that both new and existing shares are being sold. (Offers for Sale: 11,917,075 (aggregating up to ₹ 351.55 Cr)).

  • Issue Type: The type of an IPO can vary depending on the market and regulatory conditions. Some of the common types of IPOs are, Fixed priced IPO, Auction IPO, Book Building IPO, and Hybrid IPO. (Issue Type: Book Building IPO).

  • Listing At: An integral part of the IPO process is the listing. This refers to the day the company's shares officially begin trading on a stock exchange, such as the National Stock Exchange (NSE) or the Bombay Stock Exchange (BSE) in India. Once listed, anyone with a brokerage account can buy and sell the company's shares on the exchange. (Listing at: BSE, NSE).

  • Retail Shares Offered: Retail shares offered refer to the portion of shares that are made available to individual retail investors during an Initial Public Offering (IPO). (Retail Shares Offered: Not less than 35% of the net offer).

  • QIB Shares Offered: QIBs are institutional investors such as banks, mutual funds, insurance companies, pension funds, etc., who have expertise and financial resources to invest in the securities market. They are considered as informed and sophisticated investors who can assess the risks and returns of an IPO. QIBs can bid for up to 50% of the total shares offered in an IPO via the profitability route, or up to 75% of the total shares offered in an IPO via the QIB route. QIBs have to pay only 10% of the bid amount at the time of application, and the rest after the finalization of the basis of allotment. (QIB Shares Offered: Not more then 50% of the net offer).

  • NII (HNI) Shares Offered: NII (HIN) Shares offered means Non-Institutional Investors (High Networth Individuals) shares, which are reserved for investors who do not fall into the retail or QIB categories and typically involve larger amounts of money. (NII Shares Offered: Not less than 15% of the net offer).

Competitors of Popular Vehicles and Services Limited

Popular Vehicles and Services Limited (Popular) faces competition on several fronts, from other Maruti Suzuki dealerships to those dealing in different car brands. Here's a breakdown of their competitor landscape:

Maruti Suzuki Dealerships:

Direct Competitors: Popular's primary competition comes from other dealerships authorized to sell Maruti Suzuki vehicles. This includes established players and new entrants within their geographical reach (Kerala, Tamil Nadu, and Karnataka). These dealerships would compete for the same customer base seeking Maruti Suzuki cars.

Examples: Some potential competitors in this category could be:

Nippon Toyota (South India)

Boodhoo Brothers (Kerala)

Metro Motors (Tamil Nadu)

Dealerships of Other Car Brands:

Indirect Competitors: Popular also faces competition from dealerships selling cars manufactured by other brands like Hyundai, Tata Motors, or Mahindra. While their core offering (Maruti Suzuki) might differ, they compete for the same customer wallet share, especially for budget-conscious buyers looking for a new car.

Factors Affecting Competition:

  • Service Quality: Customer service plays a crucial role. Dealerships that consistently provide exceptional service and build strong customer relationships can gain a competitive edge. Popular's numerous awards for service volume suggest they excel in this area.

  • Price and Promotions: Competitive pricing strategies and attractive deals can influence customer decisions. Popular might compete by offering competitive prices, bundled service packages, or financing options.

  • Location and Network: The dealership network's reach and accessibility are vital factors. Popular's presence across three South Indian states gives them a wider customer base compared to dealerships with a smaller footprint.


In summary, the IPO of Popular Vehicles and Services Limited presents a unique opportunity for investors. With a strong market presence and a commitment to innovation and customer satisfaction, the company stands out as a promising investment. The financials suggest stability and growth potential, while the management team's expertise instills confidence in their strategic direction. As with any investment, there are risks involved, but the prospects of Popular Vehicles and Services Limited make it a noteworthy consideration for one's portfolio.

Please Read the Detailed Review of the Blog Here.

Disclaimer: This is not an investment advisory. The article above is for information purposes only. Investments in the securities market are subject to market risks, read all the related documents carefully before investing. Please consider your specific investment requirements, risk tolerance, goal, time frame, risk and reward balance, and the cost associated with the investment before choosing securities, that suit your needs. The performance and returns of any equity stock can neither be predicted nor guaranteed.


Q: What is an IPO? 

An Initial Public Offering (IPO) is the first time a company offers its shares for sale to the public on a stock exchange. This allows the company to raise capital for growth and expansion.

Q: How can I apply for an IPO?

There are two main ways to apply for an IPO:

  1. Retail Investor: You can apply through your trading broker using a Demat account and ASBA facility (explained below).

  2. Institutional Investor: Large investors like banks and mutual funds have a separate application process.

Q: What is ASBA? 

ASBA (Application Supported by Blocked Amount) is a safe and convenient method to apply for IPOs. With ASBA, the funds you bid for the IPO are blocked in your bank account and only debited if your bid is successful. This prevents unsuccessful applicants' money from being tied up.

Q: What is the difference between a fixed-price and a book-building IPO?

  1. Fixed-Price IPO: The company sets a fixed price for the shares offered in the IPO.

  2. Book-Building IPO: The price of the shares is determined based on investor demand during a bidding process.

Q: What are the risks involved in investing in IPOs?

  1. New companies: IPOs often involve young companies with limited track records, so there's a higher risk of their stock price being volatile.

  2. Overvaluation: Some IPOs can be overvalued, leading to a potential drop in share price after listing.

Q: How much should I invest in an IPO?

IPO investments should be a part of a diversified portfolio. Only invest what you can afford to lose, considering the inherent risks involved.

Q: What happens after I apply for an IPO?

The company allocates shares based on the bids received. You will be notified if your application is successful or not. The shares will then be credited to your Demat account after the listing date.

Q: When should I sell my IPO shares?

This is a personal decision based on your investment goals and risk tolerance. Some investors hold for the long term, while others may sell soon after listing to capture potential gains.

Q: Where can I find information about upcoming IPOs?

Many financial websites and brokerage firms provide information on upcoming IPOs, including issue details, timelines, and prospectuses.

Q: What are the tax implications of investing in IPOs?

Short-term capital gains tax applies to IPO shares sold within one year of purchase. Long-term capital gains tax applies if held for over a year, and the rates may vary depending on the country's tax regulations.


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