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Varyaa Creations Limited IPO Review

Updated: Apr 25

Varyaa Creations Limited IPO Review


Varyaa Creations Limited stands as a testament to the timeless beauty and intricate craftsmanship of fine jewelry. Established on July 14, 2005, under the original name Kalgi India Private Limited, the company was later rebranded to Varyaa Creations, reflecting its core values and mission. The company's inception was driven by a commitment to excellence and innovation in the jewelry industry, aiming to create masterpieces that celebrate individuality, elevate style, and capture the essence of special moments.


At the helm of Varyaa Creations are the dynamic and visionary women, Mrs. Pooja Vineet Naheta and Mrs. Sarika Amit Naheta, who have been instrumental in shaping the brand's essence. With decades of experience in designing fine jewelry, they have brought their artistic vision and passion to the forefront of the company's operations. Pooja Naheta, with her expertise in Jadau jewelry, and Sarika Naheta, specializing in diamond jewelry production, have fostered a culture of creativity and excellence within the company.


Mumbai, a bustling metropolis renowned for its vibrant jewelry market, is the city where Varyaa Creations laid its foundation. The company's registered office is located in the iconic jewelry hub of Opera House, Girgaon, Mumbai. This strategic location has allowed Varyaa Creations to tap into the rich heritage and skilled craftsmanship available in the city, propelling it to the forefront of jewelry manufacturing and trading.


Since its inception, Varyaa Creations has been dedicated to delivering exceptional craftsmanship and exquisite designs that resonate with a discerning clientele. The company specializes in the manufacturing and trading of fine jewelry in Jadau, Diamonds, and Gemstones, establishing an unrivaled reputation for manufacturing excellence. With a mission to be the epitome of excellence and innovation in the jewelry industry, Varyaa Creations strives to create masterpieces that not only adorn but also empower individuals to embrace their unique beauty.


The company's commitment to ethical practices ensures that all diamonds and gemstones are responsibly sourced, providing customers with peace of mind. Moreover, Varyaa Creations takes immense pride in its dedication to women's empowerment, with the company being spearheaded by visionary women who have infused their expertise and passion into every creation.


Varyaa Creations envisions a future where it continues to expand and evolve, offering a personalized experience to each customer and consistently introducing innovative designs to stay ahead in the industry. The company's strategic growth plan includes expanding the Baubleberry platform to showcase and collaborate with other boutique jewelry brands, offering a diverse and inspiring shopping experience.


In conclusion, Varyaa Creations Limited is not just a company; it is a legacy of passion, artistry, and empowerment that shines through every piece of jewelry it creates. It stands as a beacon of innovation and excellence in the jewelry industry, with a story that continues to unfold and captivate the hearts of those who cherish elegance and craftsmanship.

Competitive Strengths

Varyaa Creations Limited, a company engaged in the wholesale trading of gold, silver, precious stones, and semi-precious stones, has recently made headlines with its initial public offering (IPO). This event has brought to light the competitive strengths that position Varyaa Creations as a notable player in the jewelry industry. Here is an in-depth look at the factors contributing to the company's competitive edge.

Revenue, Sales, and Profit

The financial growth of Varyaa Creations Limited has been noteworthy. For the financial year ending March 31, 2023, the company reported a substantial revenue increase of 112.55% compared to the previous year. This remarkable growth can be attributed to the company's strategic expansion and diversification of its product line, which resonated well with consumer preferences. Additionally, the profit after tax (PAT) for the same period rose by 36.13%, indicating not only increased sales but also improved operational efficiency and cost management.

The company's financial health is further evidenced by its decision to go public, with an IPO bidding date set from April 22, 2024, to April 25, 2024, aiming to raise ₹20.1 Cr through the issuance of 13,40,000 shares at a price band of ₹150 per share. This move is expected to bolster Varyaa Creations' market position and provide the capital necessary for future growth initiatives.

Distribution Network and Geographical Reach

Varyaa Creations Limited, established in 2005, operates in the wholesale trading of a diverse range of jewelry items, including gold, silver, precious stones, and semi-precious stones. Their product portfolio is extensive, featuring necklaces, earrings, rings, bracelets, bangles, gemstones, diamonds, lab-grown diamonds, and pearls. The company has carved a niche in the manufacturing and trading of fine jewelry, particularly in Jadau, Diamonds, and Gemstones, which has contributed to its reputation for manufacturing excellence. While specific details about their distribution network and geographical reach are not publicly available, their recent IPO launch suggests an expansion phase that could potentially enhance their market presence both domestically and internationally. Varyaa Creations also engages customers through BaubleBerry, their online jewelry shopping brand, indicating a strategic move to broaden their reach via e-commerce platforms.

Unique Features

The company is celebrated for its exceptional craftsmanship and the creation of exquisite jewellery designs that resonate with a discerning clientele. Specializing in Jadau, Diamonds, and Gemstones, Varyaa Creations stands out for its manufacturing excellence. One of the company's unique features is its use of over 120 types of natural precious and semi-precious stones, which are meticulously selected to craft designs that are not only unique but also align with the desires and style of the modern woman. The company's online brand, BaubleBerry, offers a curated collection of jewellery, emphasizing the belief that jewellery is an extension of personal style and emotions. BaubleBerry aims to provide a diverse range of jewellery that promises to be the ultimate shopping paradise for jewellery enthusiasts. Varyaa Creations is also committed to ethical practices, ensuring that all diamonds and gemstones are responsibly sourced, providing customers with assurance and peace of mind. Furthermore, Varyaa Creations places a strong emphasis on women's empowerment, led by visionary women like Pooja and Sarika Naheta, who have decades of experience in the jewellery design industry.

Investment in Research and Development

Varyaa Creations Limited, a company engaged in the wholesale trading of gold, silver, precious, and semi-precious stones, has recently made headlines with its Initial Public Offering (IPO). However, specific details regarding the company's investment in research and development (R&D) are not publicly disclosed in the available information from the IPO details or financial reports. Typically, companies like Varyaa Creations may invest in R&D to innovate in product design and to improve inventory management practices, which are crucial for staying competitive in the jewelry business. Innovation can include the creation of new jewelry designs or the incorporation of technology to enhance the design and manufacturing process. Strengthening inventory management practices often involves the development of systems that can accurately forecast demand and manage supply chains efficiently. These investments are essential for a company's growth and ability to enter new markets, as well as for maintaining a strong understanding of customer preferences, which is listed as one of Varyaa Creations' strengths.

Varyaa Creations Limited IPO Details

  • Issue Date: The Issue Date in an Initial Public Offering (IPO) refers to the specific day when a company's shares are first made available for public purchase on the stock market. This date is a critical milestone in the IPO process, marking the transition of a company from private to public status and allowing investors to buy shares directly from the company for the first time. (Issue Date: April 22, 2024 to April 25, 2024).

  • Listing Date: The listing date refers to the day when the company's shares are officially listed and begin trading on a stock exchange. This is typically several business days (3-6 days) after the issue date after processes like share allotment and finalization are completed. On this date, investors who were allotted shares during the IPO can begin selling them, and new investors can start purchasing them on the exchange at the prevailing market price. (Listing Date: Tuesday, April 30, 2024).

  • Face Value of Shares: The face value of shares in an Initial Public Offering (IPO) refers to the original cost of the shares as determined by the company going public. It represents the nominal value and is often set at a lower figure, such as Rs. 10 or Rs. 100, which remains constant irrespective of the market price of the share after the company is listed on the stock exchange. When a company launches an IPO, the shares are typically offered at a price that includes this face value plus an additional premium, which reflects the current market valuation of the company. The premium over the face value is determined by the company's financial performance and future growth prospects as assessed by the investment bankers managing the IPO. (Face Value: ₹10 per share).

  • Price Band: A price band of an IPO is the range of prices within which the investors can bid for the shares of a company that is going public. The price band is set by the issuer and the lead managers of the IPO, based on various factors such as the demand and supply of the shares, the financial performance and valuation of the company, and the market conditions. (IPO Price: ₹150 per share).

  • Lot Size: In the context of an Initial Public Offering (IPO), the term "lot size" refers to a fixed number of shares that the issuing company sets as the minimum quantity that investors can apply for. This lot size is predetermined before the IPO and is mentioned in the application forms. The lot size varies from one company to another and is an important factor for investors to consider when applying for an IPO. (Lot Size: 1000 Shares).

  • Total Issue Size: The total issue size represents the total number of shares the company is offering to raise capital through the IPO. This number is determined by the company and its advisors, considering factors like their funding needs and the expected investor demand. The total issue size is then divided by the lot size to determine the total number of lots available for purchase by investors. (Total Issue Size: 1,340,000 shares (aggregating up to ₹20.10 Cr)).

  • Fresh Issue: A Fresh Issue in the context of an Initial Public Offering (IPO) refers to the creation and sale of new shares by a company to the public. Unlike an Offer for Sale, where existing shareholders sell their shares, a Fresh Issue results in the generation of new capital for the company. This capital is typically used for growth initiatives such as expansion, research and development, or debt repayment. (Fresh Issue: 1,340,000 shares (aggregating up to ₹20.10 Cr)).

  • Issue Type: The type of an IPO can vary depending on the market and regulatory conditions. Some of the common types of IPOs are, Fixed priced IPO, Auction IPO, Book Building IPO, and Hybrid IPO. (Issue Type: Fixed Price Issue IPO).

  • Listing At: An integral part of the IPO process is the listing. This refers to the day the company's shares officially begin trading on a stock exchange, such as the National Stock Exchange (NSE) or the Bombay Stock Exchange (BSE) in India. Once listed, anyone with a brokerage account can buy and sell the company's shares on the exchange. (Listing at: BSE SME).

  • Retail Shares Offered: Retail shares offered in an IPO refer to the portion of shares that are specifically allocated for individual investors, as opposed to institutional investors. These shares are part of the public offering where companies going public aim to raise capital by selling shares. Retail investors are typically allocated a certain percentage of the total shares available for the IPO. The allotment process for retail investors is designed to be fair and transparent, ensuring that all investors have an equal chance of receiving shares based on their application and market conditions. (Retail Shares Offered: 50% of the net issue).

  • Other Shares Offered: 50% of the net issue.

Competitors of Varyaa Creations Limited

Varyaa Creations, a company known for its distinctive offerings in the market, faces competition from various players across different sectors. The competitive landscape is diverse, with companies vying for market share based on unique value propositions, market capitalization, sales turnover, net profit, and total assets.

Listed Competitors (mentioned in IPO documents):

PNGS Gargi: A publicly traded jewelry company that Varyaa Creations compares itself to. However, analysts argue they aren't directly comparable due to differences in size and business models.

Ashapuri Gold: Another listed peer mentioned in Varyaa Creations' IPO documents. Similar to PNGS Gargi, their business models might differ significantly.

Unlisted Competitors:

Local jewelers: A vast network of small, independent jewelers exists across India. These may compete directly with Varyaa Creations in terms of designs, pricing, and customer service, especially in local markets.

National and regional jewelry brands: Several established jewelry brands operate in India, both nationally and regionally. These brands might have a wider range of products, brand recognition, and established customer base.

Online jewelry retailers: The rise of online marketplaces has led to a new breed of jewelry retailers. These competitors can offer wider selection, competitive pricing, and convenience to customers.


In conclusion, Varyaa Creations Limited's IPO presents a compelling opportunity for investors, reflecting a strong financial trajectory and strategic business expansions. The company's significant revenue growth and profitability, alongside its plans to establish a new showroom, underscore its potential for future growth. However, investors should consider the diluted EPS and the competitive nature of the industry. With a clear objective for the raised funds and a positive outlook from financial analysts, the IPO could be an interesting addition to investment portfolios. Prospective investors are advised to conduct thorough due diligence, keeping in mind the company's performance metrics and market conditions.

Please Read the Detailed Review of this Blog Here.

Disclaimer: This is not an investment advisory. The article above is for information purposes only. Investments in the securities market are subject to market risks, read all the related documents carefully before investing. Please consider your specific investment requirements, risk tolerance, goal, time frame, risk and reward balance, and the cost associated with the investment before choosing securities, that suit your needs. The performance and returns of any equity stock can neither be predicted nor guaranteed.


Q: What is an IPO?

An Initial Public Offering (IPO) is a process through which a privately held company offers its shares to the public for the first time and becomes a publicly traded company.


Q: How can I apply for an IPO?

You can apply for an IPO through various methods:

ASBA (Application Supported by Blocked Amount): In this method, your application money remains in your bank account until the basis of allotment is finalized.

UPI (Unified Payment Interface): You can authorize the blocking of funds in your bank account using UPI while applying for an IPO.

Q: What is ASBA?

ASBA stands for Application Supported by Blocked Amount. It allows your application money to be blocked in your bank account during the IPO bidding process. You continue to receive interest on the blocked amount.

Q: What is the difference between book building and a normal public issue?

Book building is a process where demand for securities is elicited and the price is assessed based on investor bids. In a normal public issue, the price is fixed by the issuer.

Q: Can I make payments through UPI for IPOs?

Yes, you can use UPI as a payment method for IPOs. The UPI platform blocks the funds for IPO applications after you approve the fund block mandate request.

Q: What is the minimum order quantity for an IPO?

The minimum number of shares you can apply for in an IPO is known as the minimum order quantity. It varies for each IPO.

Q: What is the cut-off price in an IPO?

The cut-off price is the price at which you bid for shares without specifying a particular price. It allows you to participate in the IPO without specifying a specific bid price.

Q: Can I revise my bids during the IPO process?

Yes, you can revise your bids multiple times before the IPO bidding period ends.

Q: Which banks offer the ASBA facility for IPOs?

Several banks, known as Self Certified Syndicate Banks (SCSBs), offer the ASBA facility. Some examples include HDFC Bank, ICICI Bank, Axis Bank, and SBI.

Q: How do I find IPO mandates on UPI apps?

You can check the list of UPI handles supported for IPO payments on the National Payments Corporation of India (NPCI) website. These handles allow you to apply for IPOs using UPI.


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