ET Money vs Groww - Best Mutual Fund App For Investment
- Vaani Shrivastava
- Jun 10, 2024
- 7 min read
Updated: Nov 25

ET Money vs Groww - Best Mutual Fund App For Investment
ET Money vs Groww : The Best Mutual Fund App for Investing. Groww
The selection of suitable financial platform in mutual funds investing can largely influence your investment. Out of the excessive number of apps, ET Money and Groww are the most popular and user-friendly in India. The experiences of investing in both platforms are similar and easy, but what are the differences between them? In this blog post we would walk through an in depth analysis of the features, user experience, fees as well as the offerings of ET Money and Groww in order to help you choose the best app that fits your investment requirements.
ET Money vs Groww Arguably the most popular, intuitive, and full of financial tools, ET Money has a reputation of being a strong platform of any type of investor. It has a diversity of services covering mutual fund investment, insurance and loans which make it a broad financial companion. On the contrary, Groww, in its no-frills design and simplistic style, is particularly attractive to new investors seeking simplicity and ease of use. By the conclusion of this post, you would have a clear idea of what each application offers to the table and which one fits your investment style and allow you to make a wise choice in your path to financial development.
Exploring ET Money
ET Money is a well-established fintech player in the Indian market, which has established a niche as a full-service mutual funds investment hub. Started in 2015 by Mukesh Kalra, ET Money has been on a quest to make the financial experience of retail consumers easier. It is an invention of Times Internet, a digital product company and an extension of The Times Group, which is the largest media conglomerate in India.
Company History and Founders
The history of the ET Money can be dated to the establishment of Moneysights in 2009 by Mukesh Kalra that was subsequently acquired by Times Internet in 2014. This purchase encouraged the introduction of ET Money as Smartspends and rebranding of the same in 2016. The application has experienced impressive growth and as of April 2022, it has over 5 million downloads on the Google Play Store.
The App's Offerings
Since it is a zero-commission investment platform in direct mutual funds, ET Money is a good investment option and it is targeted at investors who want to maximize their returns. The app allows investment in a wide range of categories of mutual funds (equity, debt, hybrid, and so on) that fit the riskiness preferences and investment duration.
The interface of the platform is easy to use and track investments and manage them, which is a smooth experience both to novice and experienced investors. Having such features as mutual fund portfolio tracking and health reports, ET Money helps investors to make informed choices in order to increase returns and eliminate risks.
Should ET Money be a Mutual Fund Investment?
The zero commission of mutual funds investments that the app promises makes it an affordable option to the investors. Its capacity to invest in the highest rated schemes coupled with the ease of initiating SIPs as low as 500 per month renders it available to every type of investor.
In addition, the high growth of transactions and transaction value on the platform and the wide spectrum of assets under management portrays trust and confidence to ET Money among the users. The high rating of the app on Google Play Store further supports its credibility and satisfaction to the users.
ET Money is a good investment in terms of mutual funds, as it is convenient, diversified, and affordable. Its high-quality features and solid support by Times Internet have rendered it an aviable platform with which investors can easily sail through the mutual fund environment.
Exploring Groww Mutual Fund Investment App
Groww Fund Investment Application. has become one of the important financial technologies in the Indian financial sector, with its easy-to-use platform to invest in mutual funds. The present blog post explores the specifics of Groww app, the history of its company, the background of its founders, and analyzes whether it is an appropriate investment in mutual funds.
Company History and Founders
In 2016, four former Flipkart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, founded Groww. The founders set out on a mission to make investing in India accessible and easy by the common man and therefore democratic. They began with a mutual fund platform and extended their services to stocks, IPOs and so on.
The CEO, Lalit Keshre, has a lot of experience in working in Flipkart as well as in his entrepreneurial project, Eduflix. The COO, harsh Jain is also an alumnus of Flipkart and a product manager as well as product marketer with an IIT Delhi and UCLA education. Neeraj Singh is the CTO and his engineering skills have seen him design important systems at Flipkart. Finally, Ishan Bansal, the CFO, is a person who possesses experience in corporate development and financial expertise based on XLRI Jamshedpur and CFA.
The Groww App Experience
The Groww application is aimed at making the investment process easier. It also provides a variety of financial products such as mutual funds, stocks and ETFs. The platform has over 20 million users, with majority consisting of the younger age groups who find it easier to handle their investments through the mobile platform.
The zero-commission policy on direct mutual funds is one of the most important features of the app, and it may potentially result in increased returns of investors. The app also gives specific details on the individual fund and therefore a user makes informed choices. As well, Groww supports investments, both in Systematic Investment Plans (SIPs) and in lump sum, depending on the investment strategy.
Should Groww be invested in as a mutual fund?
Groww has been positively rated on its mutual fund investments. The users are satisfied with using the platform because it is easy to use, well-maintained interface, and responsive customer service. The educational features and tools, or the SIP calculator, are useful tools that help investors to plan and monitor their investments with the app.
In addition, the direct mutual fund offerings are available in the app, this implies that investors are not required to pay commissions at all, and this may diminish returns in the long term. The curated sections of mutual funds offered on the platform also provide users with an opportunity to find investment funds that match their investment objectives and risk-taking preferences.
Groww is a solid choice of a person seeking to invest in mutual funds in India. Its transparency, ease of use, and a wide variety of available investments make it quite an attractive option to both new and more advanced investors.
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Comparison
ET Money Mutual Fund Investment App
ET Money is a full financial services application that does not just limit its services to mutual funds investment but also to expense tracking, bill payment reminders, insurance services, fixed deposits, National Pension System (NPS), loans, and tax planning. It is especially notorious because of its goal-based investment, which will enable investors to match their investments with particular financial objectives.
Pros:
Provides a full range of financial services within an application.
Goal-based investing assists the improved financial planning.
One can invest in the direct mutual funds directly, thus no commission charges and could be a better rate of returns.
Cons:
It could cost INR 499 as a subscription fee.
Mutual fund options are limited to 2,000 or more, which can be less than other competitors.
Groww Mutual Fund Investment App
Groww originally began as an investment application based on a mutual fund but has grown to be a brokerage application. Its interface is user-friendly and the process of investing is simple which makes it appeal to an only beginner and experienced investor.
Pros:
No subscription fee and hence available to everyone.
Offers over 5,000 mutual fund choices, which is a wide range of choice.
There is trading in stocks, which may prove useful on the part of the users to diversify their portfolio.
Cons:
Since it is a brokerage firm, it is not the best option among investors who are only interested in mutual funds.
The user experience of mutual fund investments can be challenged by the move to a brokerage platform.
The Verdict
In the case of comparing ET Money and Groww, it is important to look at the needs and investment style. The purpose of investing at ET Money could be a strong point of the product in the case of consumers with specific financial goals and the desire to use a platform with a range of financial offerings. Groww on the other hand has a wide range of mutual funds and a zero subscription fee policy which may be more attractive to investors who want a simple and affordable investment process.
Finally, it all depends on your individual preferences, investment objectives, and value you attach to other services other than investing in the mutual funds. The two apps are registered by the Securities and Exchange Board of India (SEBI) and both provide the direct plans, so these two applications are safe and legal to use in your platform of investment needs.
Once one has had a look at both of the apps it is best to compare them and their advantages and disadvantages and select the one that best fits your investment plan and financial objectives. It is important to keep in mind that the mutual fund investment application that is right to you is the one that suits your investment strategy and helps you realize your financial dreams in a comfortable and confident manner.
Conclusion
It is all a matter of personal preference and investment need to decide between ET Money or Groww to invest in mutual funds. The two services have convenient user interfaces, have a broad selection of mutual funds, and provide some of the best features such as expense tracker, portfolio analysis, and SIP management. ET Money is a strong option because of its wide range of financial products and custom investment advice to its clients. Its high level of offerings as seen through its insurance and loans offers a one-stop solution to all financial requirements.
In contrast, Groww is also a very easy-to-use and user-friendly platform, thus it is especially attractive to novice investors. Its educational materials and community services enable the beginners to be guided through the maze of mutual funds investments in a relaxed manner. The speedy onboarding and hassle-free transactions make Groww another convenient transaction to make a quick investment as well.
Conclusively, ET Money and Groww both have strong mutual funds investment platforms that have their strengths. ET Money can be used by people who want to have a holistic financial management app, and Groww is the best choice of those who prefer simplicity and convenience. Consider your unique needs and investment objectives to find out which app will be more consistent and efficient investment, so that you can have a more specific and effective investment process.
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