Top 3 Mutual Fund Investment Apps - ET Money, Groww, Kuvera
- Vaani Shrivastava
- Jun 6, 2024
- 8 min read
Updated: Dec 8, 2025
Top 3 Mutual Fund Investment Apps - ET Money, Groww, Kuvera
The dynamic nature of mutual fund investment requires you to be equipped with the tools in order to make you experience greater financial growth and investment. Out of the abundance of apps, three applications can be singled out due to their easy-to-use interface, powerful functionality, and pledge to zero brokerage fees: ET Money, Groww, and Kuvera. This blog post will compare the best mutual fund investment applications in detail and outline their distinguishing factors and benefits in order to make a wise decision.
ET Money is an application of The Economic Times that is known to have a wide range of financial management tools. It provides a smooth process of mutual fund investments, monitoring of expenses, and insurance, and hence is a financial one-stop option to investing. The user-friendly interface and clever analytics of the app are helpful to both beginners and experienced investors and offer a personalised recommendation to invest or not to invest and save on taxes.
It is an easy-to-use and simple yet user-friendly design that has made Groww popular among young investors and those who are new to the field of investment. Its comprehensive learning support systems, clear fee system, and variety of mutual fund options are all the reasons why it is a perfect fit for anyone who wants to begin his/her investment journey.
Kuvera is also differentiated by means of goal-based investing and high-tech tax optimisation capabilities. It offers a unique and safe investment journey, and it is aimed at assisting its users in attaining their financial objectives effectively.
In this blog, the most important characteristics, advantages, and user experiences of ET Money, Groww, and Kuvera will be discussed. It will help you choose the most appropriate application for your financial requirements. This guide compares the Top 3 Mutual Fund Investment Apps – ET Money, Groww, Kuvera to help you make a smart and informed investment decision.and
ET Money
Since the launch of ET Money, an Indian investment and wealth management platform, it has been shaking up the financial industry since it was launched in January 2015. ET Money has a mission to make financial management simpler and easier for the retail consumer in India using technology, and its headquarters are based in Gurugram, India. and it was founded by Mukesh P Kalra. Having 250 employees, the platform has seen a five-fold increase in the number of users, making it a matter of fact that the platform has grown into a fast-growing wealth management platform in India.
How to Open an ET Money Account.
The registration of ET Money is simple. One will be able to create an account using an email or a Google account and proceed with OTP verification. To open an investment account, one will need the PAN details, the bank details associated with that particular PAN. The platform boasts an efficient process in order to support the financial experiences of its users.
App Overview and Features
ET Money positions itself as a personal financial advisor with a variety of features and tools to assist in making financial decisions. They are calculators, stock analysis, analysers and mutual fund portfolios. Among the notable features, one may single out the Investor Personality Calculator that is used to gain an understanding of risk tolerance and develop a personalised financial plan.
Pros of ET Money
Zero-Commission Mutual Fund Investing: ET Money charges zero commission on mutual fund investments, and this may result in cost savings on the part of the investors.
Comprehensive Mutual Fund Guide: The site is a powerful source of mutual fund guides and has more than 5000 crores of assets through advisory.
User-friendly interface: The app has also been hailed for having a clean and user-friendly interface, which has made it easy to use through navigation and management of investments.
Cons of ET Money
UI Update and Recent Changes: According to some users, the app has become less user-friendly and adopted a cluttered appearance due to the recent updates.
Customer Service: Customers have been complaining that there is a drop in the quality of customer service, where less personalised services are provided.
Brokerage and Other Charges
ET Money boasts of no hidden fees in investments in mutual funds. The site permits the mutual funds to be bought and sold at no fee. Such openness in charges is a notable benefit to consumers who want to invest without the concern of any extra charges.
ET Money has been applauded for making mutual fund investments readily available and easy. The comprehensive presentation of fund details, i.e. historical performance, cost ratio, etc., assists users in strategic investment. The recent review about the user interface and customer service, however, indicates that it can be improved.
ET Money provides a convincing alternative to those who want to invest in a zero-fee platform and have various financial management tools. Although it has its demerits, especially in the recent user experience, the advantages that it offers, especially in cost savings and investment advice, make it a competitor in the Indian financial apps market.
Groww
The Groww app has become an important force in the Indian financial technology landscape, which provides a mutual fund investment platform. Groww was started in 2017 by the ex-employees of Flipkart, and within a short time, owing to its easy interface and investment choices, Groww has gained popularity among users.
Introduction to Groww App.
Install and Sign in: The second step will be to download the Groww App from the App Store and install it on your device.
Create an Account: When you open the app, an account creation will be proposed to you. Register the account through the on-screen directions.
Full KYC: Know Your Customer (KYC) is a compulsory procedure in case of investors. This is made easier by the Groww App, which uses online verification.
Check out Mutual Funds: The app lets one view several mutual funds. It has filters that allow finding funds based on the risk appetite and investment objectives of the user.
Invest: After picking an appropriate fund, the user can then go ahead and either invest their lump sum of money or open a Systematic Investment Plan (SIP) with as little as [?]500.
Pros of the Groww App
Commission-Free Investments: It offers a commission-free investment option, which is one of the most attractive options that Groww offers to its customers. This implies that investors are able to get as much as 10 per cent more returns since no commissions are cut.
User-Friendly Interface: The app has a basic and easy-to-use user interface that makes it easy even for a first-time investor. Buying and selling mutual funds is made easy to use.
Direct Investment in Mutual Funds: Groww allows one to directly invest in mutual funds of different Asset Management Companies (AMCs), and this can be done using Systematic Investment Plans (SIPs) at no commission.
Portfolio Tracking: The portfolio and investment goals can be tracked by the investors, which is useful when planning their finances on a long-term basis.
Cons of the Groww App
Technical Analysis: The app is easy to use, but it lacks the in-depth technical analysis of funds in the application. This may have a negative impact on people who want to conduct a more in-depth analysis of their investments.
Customer Support: According to some users, it is not a readily accessible option when addressing customer support through the app, which can be a problem when the need arises.
Brokerage and Other Charges
Groww has been characterised by zero-fee mutual fund investments. It is a cost-effective option as there are no account opening fees, subscription fees, commission or redemption fees. But in the case of equity trades, Groww levies a minimum of 20 or 0.5 per cent of the trade value as brokerage.
Groww app is known due to its simplicity, transparency and the scope of features it provides to investors of mutual funds. The fact that it offers a smooth investment process without having to incur any extra costs has made it the investment choice of many. Nevertheless, like any service, it still has some aspects that it can enhance, including a better technical analysis tool and increased responsiveness in customer support.
Groww Mutual Fund Investment App is a good competitor in the Indian fintech industry, particularly the people interested in beginning their investment with mutual funds. The simplicity of its operation, which is complemented by its policy of zero commissions and ease of use, makes it a user-friendly site that can be used by both beginners and seasoned investors.
Kuvera
Mutual funds have become very accessible, especially the technological platforms. The Kuvera App is one of such applications that have received attention, as it is a mutual fund investment application that has been making waves in the Indian financial sphere.
Kuvera is a zero-fund and no-commission mutual fund investing product that serves Indian investors. It was started in 2017 in Bangalore by Gaurav Rastogi, an ex-Morgan Stanley portfolio manager. The site can be accessed through both the mobile and web platforms and seeks to make the investment process easy for its users.
Pros of the Kuvera App
No Commission: Kuvera uses a direct mutual fund business, which implies that it does not impose any commission or charges on its customers. This guarantees that all the funds invested are directly deposited into the funds and nothing is deducted.
Convenience: The site is user-friendly and easy to navigate through, thus enabling a beginner to open a mutual fund.
Family Accounts: Kuvera has the capability of managing all family accounts using a single login in which is convenient and has centralised control over family investments.
Goal Planning: The app allows investors to set certain life events as goals, and investors can plan their investments based on their goals, which most users find highly beneficial.
Exceptional Customer Service: The app is famed for its great customer service, and it is a major plus in comparison with most other platforms.
Privacy and Data Protection: Kuvera values user privacy and data protection and guarantees that the personal information is not at risk.
Cons of the Kuvera App
Protracted KYC Process: The process of Know Your Customer (KYC) may take a long time, particularly when dealing with first-time investors who have never been through the process before.
Young Startup: Being a comparatively new player in the market, one can be concerned with the sustainability and revenue model of the platform in the long run.
Introduction to the Kuvera App.
Sign Up: This requires one to sign up using their email and other personal information.
KYC Completion: The KYC process involves submitting identification documents such as PAN card details. This step is crucial for compliance and security reasons.
Investment: After the completion of KYC, the user is able to begin to invest in more than 5000+ direct mutual fund plans, create SIPs, and strategise on financial objectives.
Kuvera has achieved popularity among the investment community, and the personal finance fans refer many of their friends to this site with its easy-to-use interface and powerful functionalities. The emphasis on user growth and user experience is clearly noted, and though the platform is a young startup, the positive feedback from users is a good sign of a bright future.
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Conclusion
To sum up, ET Money, Groww, and Kuvera are the best mutual fund investing applications in India that have their own benefits depending on the requirements of various investors. ET Money is exceptional in terms of its financial management tools that provide the ability to monitor spending, invest in mutual funds and tax planning in one and easy to use interface. It is a great option for holistic financial planning as it can be easily integrated with other financial services.
Being simple to use and offering a wide range of learning tools, Groww has enabled more people, especially novices, to invest. Its simplified investment strategy on mutual funds and the transparent fee system have earned it a good reputation with young and first-time investors who require simplicity and trust in their investment process.
Kuvera, in its turn, targets investors who are more interested in a more personal approach. These goal-oriented investment plans, tax saving plans, and zero-commission models have a special value proposition that would appeal to both new and experienced investors to maximise their financial objectives at the lowest possible costs.
Finally, the most appropriate mutual fund investment application will be based on personal tastes and objectives. Do you value powerful financial products, easy-to-use platforms, or customised investment plans? ET Money, Groww, and Kuvera provide a solid platform to enable you to build your wealth effectively and efficiently.
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